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Meet Leah

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[ Leah Callon-Butler ]

Principal Consultant

Most recently, Leah has been the Chief Marketing Officer for a cryptocurrency payments business helping them get from ideation to product launch and – most importantly – market adoption. This role involved a significant educational piece for merchants and consumers to inform them of the benefits of cryptocurrency and the very practical aspects of navigating the on and off ramps from cryptocurrency to fiat.

Leah has spent her entire career taking early-stage startups from ideation to monetisation. With 12+ years experience in marketing and business development, she led a community bulk-buy project that saw $6.5M of solar technologies installed in regional Australia; transformed an Australian ‘scratch and sniff’ printer into a global sensory advertising agency, delivering a 12x revenue growth over a 3yr period; and founded a consulting company that worked to accelerate sales for bootstrapped startups. 

‘Profit for Purpose’ is a major theme throughout Leah’s work; she devoted a large part of her Masters in Business Administration (MBA) to the topic of social entrepreneurship and consulted to the United Nations on Sustainable Development Goal 5: Achieve gender equality and empower all women and girls by 2030. Leah also holds a Bachelor of Communications (Writing & Cultural Studies). Leah is a published thought leader and an international spokesperson for several global organisations.