This is a summary of the op-ed “Megan Kaspar: Meta-a-Porter Fashion” by Leah Callon-Butler, published on CoinDesk on June 1, 2022.
According to digital luxury fashion pioneer Megan Kaspar, future digital and physical realities will be very closely integrated. It will be far removed from the pixelated platforms that are popular now as well as the cartoon PFPs that have proliferated on Twitter. Kaspar believes that the metaverse will be a blended, photorealistic mixed reality experience that blurs the lines between digital and physical.
This piece goes deep into Megan Kaspar’s work in NFTs and fashion and features an interview with Kaspar herself. The following is an excerpt from the interview:
What are the use cases for digital fashion? What is the most challenging part of creating it?
Kaspar: One is digital tailoring on existing photos and videos, which would be great for e-commerce. Models can just take photos and have the clothes digitally imposed on them instead of shipping trunks of clothing all around the world for different shoots and then having a stylist manage the physical items.
The second use case is augmented reality. We can use digital fashion and augmented reality today on existing platforms like Instagram, TikTok and Snapchat.
The third use case is to dress your profile pictures. And I think PFPs will morph into meta-human avatars. I don’t think most people are going to want to identify themselves personally as a Bored Ape or World of Women cartoon. I think the majority of the population will want something that they can aspire to, that represents the human version of them but is better.
Read the full interview here:
“Megan Kaspar: Meta-a-Porter Fashion” by Leah Callon-Butler
Published June 1, 2022 on CoinDesk
Follow Emfarsis on Twitter and LinkedIn.